How PPC Campaigns Attract High-Intent Clients
is book gives you a road map to increase the ranking of any website, wherever you are based and whatever market you are in. As most readers are doing this for profit, my ultimate aim with this book is to help you generate more leads and sales for your business. As you’ll read throughout, I’ve been doing this a while—first as a freelancer and then, since 2012, as the founder of a company I started called Exposure Ninja. Exposure Ninja has grown to a team of
over 100 dueto spot these techniques in action and you may find yourself looking at the internet in a very different way! Prepare to become a geek. If you are a freelance or you run an company, you’ll want to know it all. Should you find yourself working with client in a particularly competitive niche, it will be helpful to have some heavy firepower to back you up and give you the edge over the competition. If you run a business and your competitors are
employing a dedicated company, you will be forced to do more work to compete (for advice on how to check what your competitors are up to, read on). Please understand that just because a competitor might be employing an company, it doesn’t mean you can’t still beat them. They are likely using the same, or simplified versions of, techniques you will learn about in this book. With your specialist understanding of your market and your customers, you are
PPC in a competitive position
Remember – expensive doesn’t necessarily mean good in the world of SEO, although it’s a safe bet that cheap does usually mean bad! The Structure of this Book As the title of this book suggests, we will be focusing primarily on Google throughout and we’ll start by understanding how Google really works. The good news is that the strategies in this book work just as well for other search engines, including Bing, DuckDuckGo, Yandex and Baidu. It’s widely
accepted that Google works harder than any other search company to make its search engine is the most accurate and useful on the planet and its algorithms are by far the most sophisticated. In some markets, Bing is stealing ground but on the whole, anything that works to boost Google ranking is evenAs a small business owner, there is a good chance you already have a website. (If not, be sure to get one right away.) But having a website doesn’t
magically create new customers. There is work that needs to be done before your website delivers leads or sales. Part of that work is setting up your website to take advantage of the power of internet search engines. Search engines like Google and Yahoo have become some of the main tools consumers use to help them make purchasing decisions. When a product or service is needed, most people perform a handful of internet searches with hopes of finding
What they’re looking for
By implementing a search engine optimization and search engine marketing (SEM) plan, you can help potential customers realize that it’s your business they need. You may be familiar with the terms and SEM. But what you may not know is that they both play key roles in driving traffic to your business website, and ultimately generating business. These days, getting potential customers to visit your website is vital. More website visits lead to more people
visiting your actual business, more people requesting information such as price quotes, and more people making purchases or scheduling a service appointment. The trick is knowing hNow you and your business are on the other side of that process. Before they visit your website or set foot in your store, potential customers will size up your business against your competitors by doing online research. The higher your business ranks on the search engine
results page (SERP), the better chance you have of attracting these new customers. Recent studies have shown that the first page of Google search results captures 71 percent of clicks while the second page only captures around 6 percent. Google and other search engines use algorithms to rank content based on its quality, the keywords used and whether it offers what the searcher expects to find. Follow Google’s lead and, over time, you’ll likely see your
Business client more highly in online
searches.On the most fundamental level is how your business website gets found online. And while other marketing channels such as email and social media can help direct traffic to your website, increases your visibility with new prospects — consumers you don’t have an existing relationship with — who are actively looking for your products or
services. is also a critical marketing tool for small businesses trying to connect with local consumers. When conducting online research, consumers use local search terms to find everything from seafood restaurants in their area, to nearby gyms, to child care providers that are close to where they work. In fact, 46 percent of all searches on Google are local. These local searches are powerful because they make it much more likely that the user will take
another step toward doing business with you. Take a look at these statistics to get a better idea of how important local The first thing you need to do is make your website relevant for specific keywords and phrases, ideally those that potential customers will use to find your business. For example, if you run a food truck that sells tacos in Naperville, Illinois, you might consider using keywords like “best tacos in Naperville” in your website content. Or, if you run
Conclusion
an auto shop in Boise, Idaho, and specialize in timely oil changes, you may consider “quick oil change in Boise.” There are a number of online tools available to help you identify the best keywords for your business. Keep in mind, however, that even the best SEO efforts will not guarantee that your business appears on the first page of search results, let alone at the top of page one. However, making SEO a regular and important part of your web strategy gives
your website the best chance to do so.by companies such as Amazon have been proven to enhance search and fulfillment. Nordstrom gained an edge by combining online sales and a physical store. The issue of payment security and data protection also loomed large, however, as attacks had effectively destroyed the brand of their target. Luring and keeping fickle customers became an issue in markets with colossal saturation. The dropshipping, direct,
marketplace models offer both excellent and wrong sides. Recommendations should be centered around the design of integrated store/online experiences, personalized/targeted communications, and loyalty programs. Social media, AI-powered personalization, and suitable investments make businesses thrive and grow continuously. To stay relevant, small business owners must combine their sales, marketing, and branding strategies. Building
brand consistency across all channels is the only way to long-term success in this dynamic setting.findings of the case study conducted on Primark may have limited generalizability to other e-commerce fashion businesses in the UK or to the broader global context. The strategies and factors influencing customer retention can vary significantly across companies, markets, and cultural contexts. Therefore, the findings should be interpreted with caution
