Boosting Client Acquisition with PPC for Law Firms

 brands have been developed in great part by the online world. This paper uses network analysis and content analysis techniques to investigate green brand placement in the online environment. Applying centrality measure and structural analysis methodsequivalency, the study presents a network view of content and structural links of green brand positioning on corporate websites. This paper provides academics with a fresh method to investigate the 

structural interactions among positioning factors and expands brand positioning knowledge to online green branding environments. The outcomes have major ramifications for the e-business positioning development of green brands.Leaders in industry, government, and society have been more focused on environmental sustainability in recent years due to the 

massive degree of environmental contamination directly related with industrial manufacture worldwide. Businesses are being compelled to adapt their practices to fit.Building business brands has been much influenced by the online environment, sometimes known as the Internet (Kapferer, 2012). Online brand equity (Argyriou, Kitchen, & Melewar, 2006; 

Online brand personality have dominated

past studies on online branding.This work adds to the body of knowledge in various respects. It first brings brand positioning knowledge to online green branding situations. Second, it investigates green brand positioning using network analysis instead of traditional positioning analysis, therefore providing academic scholars with a fresh method to analyze the structural interactions among positioning aspects. At last, the management consequences of this 

research will help brand managers. Following an overview of branding in the online environment, the next part offers a summary of the research on green brand positioning. I then show the research technique and go over the results. I then summarize the findings and the ramifications of the research. Among these concerns, several academics have 

concentrated on online brand positioning as a major theme, however this topic has been limited to the context of retail branding (Aggarwal et al., 2009), search engines (Dou et al., 2010), and service branding (Virtsonis & Harridge, 2009).March 2009.). These research have not shown the structural links of positioning elements for companies. This research implies that for a green brand to create successful positioning strategies, the internet environment is 

Rather important Designing the offer 

and image of a brand to occupy a unique position in the mind of the target market is known as brand positioning. Thus, this study supposes that the consumer’s mind reflects the network nature of green brand positioning in the online environment that comprises the structure of the natural content (brands and their positioning attributes) and relationships (links between brands and their positioning attributes). Consisting of graphical representation strategies and 

quantitative analysis, network analysis is a method that investigates both the content and the pattern of interactions. When standardizing statistical procedures, this approach has benefits over quantitative mapping approaches in relation with the qualitative idea maps. Though marketing scholars have been debating this strategy in brand association literature since the 1990s (e.g., Henderson, Iacobucci, & Calder, 1998; Krishnan, 1996), its uses in the field of 

brand positioning are still in their early years.Network analysis is suitable for investigating green brand positioning in the online environment considering the network character of green brand positioning in consumers’ minds. This paper therefore tries to investigate green brand positioning in the internet environment using network analysis and content analysis techniques. By means of centrality measure and structural equivalency, the study presents a 

Network view of content and structural

interactions of green brand positioning ingrained in business websites.This study looks at corporate websites since they are a perfect forum for two purposes. First, earlier studies have shown that stakeholder opinions of brands and corporations can be favorably changed by the image, trust, and reputation sent via corporate websites (Roig, Pritchard, & Morgan, 2010). Corporate websites so can be considered as venues on which to create a unique or 

constructed” green brand positioning. Second, as Internet technology develops, firms often create their own websites as means of customer interaction. The medium-sized or large global firms chosen for this study show a variety of themes on their websites. They are also green brands. Therefore, their business websites provide enough positioning information for inclusive analysis and fit online environments for the environmental issues and governmental 

eco-regulation of modern civilization. More and more businesses are ready to behave in environmentally conscious and socially responsible manner, including by launching eco-friendly products and lessening the environmental effect of current ones. Being a green brand presents businesses with chances to develop a competitive edge.Over the past years, green 

Conclusion

branding has been a major scholarly study topic covering several issues including green brand equity (Chen, 2010), green brand association and perceptions (Montoro-Rios, Luque-Martinez, & Rodriguez-Molina, 2008), green brand competitiveness (Darnall, 2008), and green brand positioning ( Hartmann, Ibáñez, & Sainz, 2005; Haung, Pan, & Lin, 2008). 

these subjects, brand positioning has been a major concern for green brand analysts. Some studies on green brand positioning have concentrated on types of green positioning methods and their effects on consumers (e.g., Fuchs & Diamantopoulos, 2010; Hartmann et al., 2005). Still, their focus has not been on the online setting or techniques.